Yoast SEO for WordPress training:
This video is part of the Yoast SEO for WordPress training course by Yoast Academy. Take the full course at to learn how the Yoast SEO plugin can make you rank better. In this training, we discuss the ins and outs of the Yoast SEO plugin. From finding the best settings for your site to optimizing a post or page in the classic editor. We also teach you a lot about things you have to do yourself, like how to write good meta descriptions and SEO titles.
The training features videos, reading materials and quizzes to help you practice actual SEO skills. You’ll receive an official certificate and discounts to our other training courses after completion.
About this video:
The video you’re watching right now explains the functionalities of the Yoast SEO meta box. The term meta box might sound more difficult than it is. It’s a box that you’ll find below your post if you have installed the Yoast SEO plugin. This meta box consists of three elements: the Content optimization tab, the Social tab and the Advanced tab. This video discusses all three tabs in detail.
Content optimization tab:
The Content optimization tab is the first tab in the Yoast SEO meta box. On this tab, you’ll find the SEO analysis and the readability analysis. These analyses give you real-time feedback on the SEO and the readability of your content. For example, the SEO analysis gives you feedback on the elements of your snippet. It also shows you whether you’ve optimized your text properly for the focus keyphrase you’ve chosen. Obviously, we explain what snippets and focus keyphrases are (however, we do that in another lesson of the training and not in this video). The readability analysis gives you feedback on how readable your post is for a general audience. For example, this analysis checks whether you use enough transition words, what your Flesch Reading Ease score is, and whether your paragraphs and sentences are not too long.
The second tab of the meta box is called the Social tab. On this tab, you can manage what your post will look like when you share it on social media. You can manually modify the image, title, and description that will be shown on Facebook and Twitter. If you have Yoast SEO Premium, it’ll also show you your modifications in a preview, so you can check what your post will look like on these social media.
The last tab we’ll discuss is the Advanced tab. On the Advanced tab, you can manage whether or not search engines will add your post to their index or not. In other words: here you can manage whether or not your post or page can be found in the search engines. Make sure that you know what you’re doing here, because the functionalities on this tab are quite powerful.
Yoast Academy is the online learning platform for SEO by the makers of the biggest SEO plugin for WordPress: Yoast SEO. Our online SEO training courses teach you vital SEO skills you can apply at once. We have training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, our own Yoast SEO for WordPress plugin, and more. They are developed by world class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone. #YoastAcademy #YoastSEO #SEOforWordPress
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